Stowell Datasets Digital Archive: Pittsburgh, Pennsylvania, USA Public Performance and Management Review, 25, 381-397.
Social capital and government performance: An analysis of 20 American cities. Comparative Technology Transfer and Society, 1(1), 49-71. Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Access to Health Care and Community Social Capital. Psychographicstrustproperty repairshome ownershipmedical carehealth insurancepolitical ideologieswomens movementbankingshoppingdurable goodseducationfurniturefoodleisureoccupationrestaurantsautomobile ownershipresearchpersonal incomeradiosconsumer behaviortelevision viewingmarketingattitudespublic opinionsocial valuesbiographical datanews mediaconsumer attitudesconsumer behaviorconsumer purchasesnewspapersperceptionsproductssocial attitudesmedia use Refer also to date fields within the data file itself. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey.
It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted.
Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the College of Liberal Arts and the WSU Libraries.
John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.ĭGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. The University's relationship with Leigh Stowell & Company, Inc. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.
Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the United States and Canada starting in 1989. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. This is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc.